At Det Gamle Apotek, we use AI tools to supplement our work on the visual presentation of products. When AI has been used, it will be marked with an AI icon in the lower right corner. We do this to be transparent about how the content was created.
Images marked with “AI” indicate that AI was either used to assist with image processing - for example, by removing backgrounds or adjusting lighting and colors - or was used to create backgrounds and atmospheric settings. We also use AI to create short video clips that demonstrate the product’s features or uses. The product is always depicted as accurately as possible.
AI is a tool. It is not a replacement for our employees. All AI-generated images and videos are reviewed and quality-checked by our team. Our goal is always to present our products honestly, inspiringly, and with the greatest possible transparency.